Simply, Yonal.
In my design philosophy, purpose is fundamental! Why shapes What follows.
Story, Discipline, and Regulation define meaningful creation.
5+
Years of Experience
10+
Projects Delivered
Career Highlights
Designed enterprise apps such as FUDR Engage and Loyalty Apps for better retention.
Redesigned core LCX App modules, resulting in a 35% increase in user adoption.
Led the end-to-end design of Consumer and LMS MVPs for a start-up, establishing its digital real-estate presence.
I'm a
UX Designer
UX Researcher
Volleyball Player
Story Writer
Nomad
Badminton Player
UX Designer
UX Researcher
Volleyball Player
Story Writer
Nomad
Badminton Player
UX Designer
UX Researcher
Volleyball Player
Story Writer
Nomad
Badminton Player
Skills Executed
Product Thinking
User Research
Version Control
Cross-Functional Collaboration
Persona Development
Journey Mapping
Visual Storytelling
Empathy
System Thinking
Stakeholder Management
Data Driven Design
Prototyping
Critical Thinking
User Research
Market Research
Collaborated Organizations
FUDR
COCOON
OODLES
LCX
QWIKY
Selected Projects
Real problems, Real Constraints, Real Results.
These projects document the thinking, trade-offs, and outcomes behind the design.
Beyond the Work
Two ways I collect visual references are by noticing moments in the wild and by intentionally keeping objects close.
Found Moments
From the Shelf
Porbandar, Gujurat
These are not scenes. They are pauses from real life.
The kind of winter day Gujarat allows. Two men stood near the water, not posing, not performing. Just watching the tide fold in and out like it had nowhere urgent to be.
It wasn’t a remarkable day. No celebration. No storm.
I took this frame because nothing was trying to impress me.
It simply existed, and that was enough.
Arabian Sea, Late Afternoon
Porbandar, Gujurat
There wasn’t much happening in the sky.
Just one clean pass across an otherwise empty blue: no second chances, no repeated motion just a brief interruption of stillness.
I kept the frame exactly as it arrived.
Observed, not staged
Jai Garh, Jaipur, Rajasthan
The afternoon was dry and unhurried.
Midday had flattened the landscape into one quiet tone. The dog lay there, alert but unbothered, having already made peace with the heat and the hour.
He stayed exactly where he was watchful, but in no rush to move.
Field note
Dwarka, Gujurat
Nothing Happened
I Stayed Anyway.
Waves kept hitting the concrete blocks again and again, steady, almost mechanical. I stood there longer than I meant to, not really chasing a thought.
The moss on the tetrapods caught my eye. Thick, stubborn green. You could tell the water had been pushing at these blocks for years, and they were still holding their ground.
I left with the same view behind me
LCX Office, Gurugram, Haryana
The Workday Kept Moving, This Frame Didn’t
The desk was doing its usual thing, screen on, cables loose, water bottle parked where it always is.
Then this little scene just… existed.
The tiny figure was stuck mid-balance on the white model, like it had paused to think and forgot to continue. I didn’t set it up. Didn’t adjust the angle. It was already there when I looked properly.
I left it untouched
Rishikesh, Uttrakhand
Three Birds, One Streetlight, Zero Urgency
Just clean blue, stretched flat, with three birds claiming the streetlight as it belonged to them. No movement for a while. No drama in the air.
What held me wasn’t the birds, it was the stillness around them. The kind that shows up in the middle of an otherwise regular day and leaves before anyone makes a big deal out of it.
Briefly out of pattern
Sisodia Garden, Jaipur, Rajasthan
Caught the Real Owner of This Plant
I moved closer, expecting him to disappear into the leaves, and he didn’t.
Just stayed there, watching back like this was routine and I was the extra in the scene. No rush to hide. No sudden twitch. The kind of calm that makes you stop adjusting the frame and just take it.
Shot it exactly like this
Jaipur, Rajasthan
That's me as a Salesmen
Late weekend morning, the kind where the city moves more slowly, and conversations get a little more breathing room. No meeting rooms, no polished decks. Just me, a leaflet, and someone deciding whether I’ve earned the next thirty seconds of their time.
Reading the first glance. Softening the pitch. Knowing when to step in and when to let the paper speak. The real work happens in that quiet space between curiosity and walk-away.
Where attention is earned, not asked
